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Description
Introduction- Controlling the COVID-19 pandemic requires effective public health communication strategies that can promote risk-reducing behaviors despite scientific uncertainties about their effectiveness. The current project developed and tested different theory-based communication strategies for generating public interest in COVID-19 risk-reducing behaviors. • Assessed the efficacy of two novel message frames – destigmatizing and uncertainty normalizing - relative to existing strategies
Publication Date
2021
Publisher
MaineHealth
City
Portland, Maine
Keywords
COVID-19, Risk Reducing Behaviors, Communication, Facebook, Outreach
Disciplines
Community Health
Recommended Citation
Scharnetzki, Liz; Jarvais, Nikki; Rintz, Elizabeth; Waterston, Leo; Pied, David; and Han, Paul, "Communicating about COVID-19: Strategies for promoting risk-reducing behaviors on Facebook" (2021). Costas T. Lambrew Research Retreat 2021. 3.
https://knowledgeconnection.mainehealth.org/lambrew-retreat-2021/3
