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Why this matters?
This study shows the importance of evidence-based, adaptive, and population subgroup sensitive communication during public health emergencies. The PHERCC framework provided a useful structure for identifying barriers, building trust, and guiding responsive strategies. Investing in inclusive communication systems and leveraging community partnerships are important for effective responses to future health crises.
Study found @ Lessons learned: enhancing rural risk communication for future health crises through the PHERCC framework
Publication Date
6-2025
Disciplines
Public Health

Comments
This work was supported in part by the National Institutes of Health [U54 GM115516] for the Northern New England Clinical and Translational Research Network and the National Institutes of Health under Award Number 5U01CA271329-02